Surprisingly enough they are effective to the point where they can help a candidate by a little more than a percentage point.
Effectiveness of political lawn signs.
Political yard signs have been around for a long time which brings people to ask how efficient they really are.
That s one of the key conclusions drawn by brandon lenoir a professor of political science and political communication at high point university in north carolina based on a study he co authored about the effectiveness of political lawn signs.
The full cost of the sign buy is 6 140 purchasing yard signs is a game of scale buying just one doesn t make a lot of sense but buying thousands or tens of thousands is relatively cost effective.
The cost per sign to purchase 2 000 full color double sided yard signs from the website dirt cheap signs a price that includes metal h stakes to embed the signs into the ground.
How powerful is a political yard sign.
Millions of dollars are spent each election cycle on political lawn signs lenoir says.